Facebook Catalog Best Practices for 2025
M
Muhammad Norafif
Facebook and Instagram Catalog is a powerhouse for e-commerce advertising. With billions of users and advanced targeting options, getting your catalog right in 2025 is more important than ever.
What's New in 2025
Meta has made significant updates to their catalog requirements and features:
- Enhanced AI matching — Better product-to-audience matching
- Advantage+ Shopping Campaigns — AI-driven campaign automation
- Instagram Shop integration — Seamless shopping experiences
- Stricter quality requirements — Higher standards for images and data
Essential Catalog Requirements
📋 Required Fields
| Field | Requirements |
|---|---|
| id | Unique identifier, max 100 characters |
| title | Clear product name, max 200 characters |
| description | Detailed description, max 9999 characters |
| availability | in stock, out of stock, or preorder |
| condition | new, refurbished, or used |
| price | Format: 19.99 USD |
| link | Product page URL (HTTPS) |
| image_link | Main image URL (HTTPS, min 500x500px) |
| brand | Brand name or manufacturer |
Image Best Practices
Images are everything on visual platforms like Instagram. Follow these guidelines:
✅ Image Requirements
- 📐 Minimum size: 500x500 pixels (1024x1024 recommended)
- 📷 Format: JPEG or PNG
- 🎨 Background: Clean, preferably white or lifestyle
- 🚫 No text overlays: Avoid promotional text on images
- 📦 Show the product: Product should fill 75%+ of frame
Products with high-quality lifestyle images see 35% higher engagement on Instagram Shopping compared to plain product shots.
Advantage+ Shopping Campaigns
Meta's AI-powered Advantage+ campaigns require a well-structured catalog to perform optimally:
- Complete data — Fill all optional fields for better matching
- Accurate pricing — Ensure price matches landing page
- Fresh inventory — Update availability frequently
- Multiple images — Use additional_image_link for more angles
- Product sets — Group products for targeted campaigns
Common Disapproval Reasons
🚫 Top Reasons for Rejection
- ❌ Price mismatch — Feed price differs from website
- ❌ Landing page issues — 404 errors or redirects
- ❌ Policy violations — Prohibited products or claims
- ❌ Image quality — Too small, watermarks, or text
- ❌ Missing content_id — Pixel can't match products
Pixel Integration Tips
Your catalog and Meta Pixel must work together. Ensure:
- ✅ content_id matches id — Use the same identifier
- ✅ ViewContent, AddToCart, Purchase events — All firing correctly
- ✅ content_type = product — For single products
- ✅ Dynamic retargeting enabled — In Events Manager
Optimize Your Facebook Catalog
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