Holiday E-Commerce Checklist for Feed Managers

The holiday season is here. Is your product feed ready for the biggest shopping days of the year?

Pre-Holiday Checklist

2 Weeks Before

• ☐ Audit all products for errors and warnings
• ☐ Update inventory levels
• ☐ Set up sale_price and sale_price_effective_date
• ☐ Add holiday-themed custom labels
• ☐ Test all feed URLs and delivery methods

1 Week Before

• ☐ Increase feed refresh frequency to hourly
• ☐ Set up stock alerts for bestsellers
• ☐ Prepare promotional feeds for flash sales
• ☐ Brief your team on emergency procedures

During Peak Days

• ☐ Monitor inventory levels continuously
• ☐ Check for disapprovals daily
• ☐ Adjust bids for top performers
• ☐ Have backup delivery methods ready

Holiday Custom Labels

Use custom labels to segment products:

• custom_label_0: gift_guide
• custom_label_1: bestseller_2024
• custom_label_2: clearance
• custom_label_3: limited_stock