The holiday season is here. Is your product feed ready for the biggest shopping days of the year?
Pre-Holiday Checklist
2 Weeks Before
- ☐ Audit all products for errors and warnings
- ☐ Update inventory levels
- ☐ Set up sale_price and sale_price_effective_date
- ☐ Add holiday-themed custom labels
- ☐ Test all feed URLs and delivery methods
1 Week Before
- ☐ Increase feed refresh frequency to hourly
- ☐ Set up stock alerts for bestsellers
- ☐ Prepare promotional feeds for flash sales
- ☐ Brief your team on emergency procedures
During Peak Days
- ☐ Monitor inventory levels continuously
- ☐ Check for disapprovals daily
- ☐ Adjust bids for top performers
- ☐ Have backup delivery methods ready
Holiday Custom Labels
Use custom labels to segment products:
custom_label_0: gift_guidecustom_label_1: bestseller_2024custom_label_2: clearancecustom_label_3: limited_stock
🎄 Holiday Success Tip
Start preparing 4 weeks early. The brands that win during holidays are the ones that planned ahead.
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Editorial Note
Written by Muhammad Norafif
This article was published on December 24, 2025 and last updated on May 13, 2026. NextFeed builds product feed management software for Shopify, Google Shopping, Meta, and other commerce channels.