Your product image is the first thing shoppers see. A great image can mean the difference between a click and a scroll-past.
Image Requirements by Platform
| Platform | Min Size | Recommended |
|---|---|---|
| Google Shopping | 100x100px | 800x800px+ |
| Facebook Catalog | 500x500px | 1024x1024px |
| TikTok Shop | 800x800px | 1200x1200px |
| 600x600px | 1000x1500px |
Best Practices
- White background — Clean, professional look for shopping ads
- Show the product clearly — Fill 75-90% of the frame
- High resolution — Crisp images zoom well
- Consistent styling — Same look across your catalog
- Multiple angles — Use additional_image_link for more views
What to Avoid
- ❌ Watermarks or logos on the product
- ❌ Promotional text overlays
- ❌ Placeholder or stock images
- ❌ Blurry or pixelated images
- ❌ Misleading images that dont match the product
Lifestyle vs Product Shots
Both work, but context matters:
- Shopping ads — Clean product shots perform better
- Social media — Lifestyle images drive engagement
- Use both — Main image clean, additional images lifestyle