Optimizing Product Titles for Google Shopping

Your product title is the first thing shoppers see in Google Shopping ads. A well-optimized title can mean the difference between a click and a scroll-past. Here's how to craft titles that convert.

Why Titles Matter So Much

Google uses your product title for:

Search matching — Determining which queries trigger your products
Quality scoring — Better titles = better ad positions
User experience — Helping shoppers understand what you're selling

Products with optimized titles see up to 40% higher click-through rates compared to generic titles.

The Anatomy of a Perfect Title

The ideal Google Shopping title follows a specific structure. Here's the formula:

🏆 Title Formula

Brand + Product Type + Key Attributes (Color, Size, Material) + Model

❌ Bad: Running Shoes

✅ Good: Nike Air Max 270 Men's Running Shoes - Black/White - Size 10

Key Elements to Include

Brand Name — Always lead with the brand (if known)
Product Type — What is it? Be specific.
Key Attributes — Color, size, material, gender
Model/SKU — For products with variants
Differentiators — Pack size, edition, year

Category-Specific Best Practices

👕 Apparel & Fashion

Include: Brand + Gender + Product Type + Color + Size + Material

Example: Levi's Men's 501 Original Fit Jeans - Dark Blue - 32x32

📱 Electronics

Include: Brand + Product Type + Model + Key Specs + Color

Example: Samsung Galaxy S24 Ultra 256GB Smartphone - Titanium Black

🏠 Home & Garden

Include: Brand + Product Type + Material + Dimensions + Color

Example: IKEA KALLAX Shelf Unit 4x4 - White Oak Veneer - 147x147cm

💄 Beauty & Personal Care

Include: Brand + Product Line + Product Type + Size/Volume + Variant

Example: L'Oreal Paris Revitalift Anti-Wrinkle Night Cream - 50ml

Common Title Mistakes to Avoid

🚫 Don't Do This

❌ ALL CAPS TITLES — Looks spammy
❌ Keyword stuffing — \"Shoes Running Shoes Athletic Shoes Sports Shoes\"
❌ Promotional text — \"SALE! 50% OFF! Best Seller!\"
❌ Special characters — Asterisks, emojis, excessive punctuation
❌ Missing brand — Loses search visibility for branded queries

Title Length Guidelines

Google allows up to 150 characters, but only the first 70-80 characters show in most ad placements.

✅ Front-load important info — Brand and product type first
✅ Target 70-100 characters — Sweet spot for visibility
✅ Use the full 150 — More keywords = more search matches

Automate Your Title Optimization

Manually optimizing thousands of product titles is time-consuming. With NX Feed, you can:

✅ Create title templates that auto-populate with product data
✅ Apply rules to append brand, color, or size automatically
✅ Test different title formats across channels
✅ Bulk update titles in seconds

Ready to optimize your titles?

NX Feed's optimization rules make it easy to transform your titles at scale.

Get Started Free →