Writing Product Descriptions That Sell
Your product description is your silent salesperson. It needs to inform, persuade, and convert — all in a few hundred characters. Here's how to write descriptions that actually sell.
Why Descriptions Matter
In product feeds, descriptions serve multiple purposes:
- Search matching — Keywords help your products appear in relevant searches
- Purchase decisions — Details help customers decide to buy
- Quality signals — Well-written descriptions improve quality scores
- SEO value — Descriptions feed into organic search too
Products with detailed, keyword-rich descriptions see 20% higher conversion rates on average.
The Anatomy of a Great Description
✅ Include These Elements
- Primary benefit — What problem does it solve?
- Key features — What are the standout attributes?
- Specifications — Size, material, compatibility
- Use case — Who is this for? When would they use it?
- Differentiator — What makes this better than alternatives?
Before & After Examples
Example 1: Electronics
❌ Before:
Wireless headphones. Black color. Good sound.
✅ After:
Experience studio-quality sound with the Sony WH-1000XM5 wireless noise-cancelling headphones. Features 30-hour battery life, industry-leading noise cancellation, and ultra-comfortable ear cushions for all-day wear. Perfect for commuters, remote workers, and music lovers who demand premium audio. Includes carrying case and USB-C charging cable.
Example 2: Apparel
❌ Before:
Men's t-shirt. Cotton. Available in multiple sizes.
✅ After:
Classic comfort meets modern style in this men's premium cotton crewneck t-shirt. Made from 100% ring-spun cotton for a soft, breathable feel that lasts wash after wash. Pre-shrunk fit ensures true-to-size comfort. Available in sizes S-3XL. Perfect for everyday wear, layering, or casual occasions. Machine washable.
Writing Tips by Category
👕 Apparel
- Include fit style (slim, regular, relaxed)
- Mention care instructions
- Describe fabric feel and weight
- Note seasonal appropriateness
📱 Electronics
- Lead with key specs
- Mention compatibility
- Include what's in the box
- Highlight warranty info
🏠 Home & Garden
- Include exact dimensions
- Describe materials and finish
- Note assembly requirements
- Mention care and maintenance
💄 Beauty
- List key ingredients and benefits
- Describe texture and application
- Note skin type suitability
- Include size/volume
Common Mistakes to Avoid
🚫 Don't Do This
- ❌ Keyword stuffing — Sounds unnatural and hurts quality
- ❌ ALL CAPS — Looks like spam
- ❌ Promotional language — \"BEST DEAL EVER!\" gets filtered
- ❌ Copying competitors — Duplicate content hurts rankings
- ❌ Ignoring character limits — Different platforms have different max lengths
Character Limits by Platform
| Platform | Limit | Recommended |
|---|---|---|
| Google Shopping | 5,000 chars | 500-1000 chars |
| Facebook Catalog | 9,999 chars | 500-1500 chars |
| 10,000 chars | 500-800 chars |
Scale Your Descriptions
Transform descriptions at scale
NX Feed's override rules let you enhance descriptions across your entire catalog. Add brand names, append specifications, or restructure content automatically.
Start Optimizing →