Why Your Competitors Outrank You on Google Shopping
M
Muhammad Norafif
Your competitors are getting more impressions, better positions, and lower CPCs. Here is why — and how to catch up.
The Ranking Factors
Google Shopping rankings depend on multiple factors:
- Bid amount — How much you are willing to pay
- Feed quality — How complete and accurate your data is
- Product relevance — How well you match the search query
- Landing page experience — Page speed, mobile-friendliness, price match
Feed Quality Signals
Title Optimization
Your competitors likely use keyword-rich, descriptive titles:
Bad: Running Shoes
Good: Nike Air Max 270 Mens Running Shoes - Black/White - Size 10
Complete Attributes
Products with more attributes get more visibility:
- GTIN/UPC/EAN
- Brand
- Color, Size, Material
- Google Product Category
- Product Type
Action Plan
- Audit your top 100 products against competitors
- Fill in all missing optional attributes
- Optimize titles with the winning formula
- Improve your landing page speed
- Test different bidding strategies