Out-of-stock products waste ad spend and frustrate customers. Learn how to handle them properly in your product feeds.
The Problem
When a product goes out of stock:
- Ads keep running, wasting budget
- Customers click and find disappointment
- Your Quality Score drops
- Trust in your brand erodes
Three Approaches
1. Exclude Completely
Remove out-of-stock products from your feed entirely.
Best for: Products unlikely to return to stock
2. Update Availability Status
Keep products in feed but set availability: out of stock
Best for: Temporary stockouts, maintaining SEO value
3. Use Preorder
If restocking soon, use availability: preorder
Best for: Known restock dates, popular items
Automation Rules
Set up rules to handle stockouts automatically:
- ✅ Exclude products where
stock = 0 - ✅ Set availability based on stock levels
- ✅ Email alerts for bestseller stockouts
- ✅ Auto-restore when stock replenished