How often should you update your feed? The answer depends on your inventory velocity, pricing changes, and platform requirements.
Why Refresh Frequency Matters
- Stale prices — Mismatches cause disapprovals and bad UX
- Inventory accuracy — Selling out-of-stock items hurts trust
- New products — Faster listing means faster sales
- Competitive pricing — React to market changes quickly
Recommended Refresh Rates
| Scenario | Recommended |
|---|---|
| Fast-moving inventory | Every 1-4 hours |
| Daily price changes | Every 4-6 hours |
| Stable catalog | Once daily |
| Flash sales | Real-time or hourly |
Platform Fetch Schedules
Platforms dont fetch continuously. Know their schedules:
- Google — Fetches 1-2x daily by default, more with frequent updates
- Facebook — Hourly fetches available, daily default
- TikTok — Fetches every 24 hours minimum
Pro Tip
Set your feed generation to complete 1 hour before the platforms scheduled fetch time. This ensures fresh data is always available.