How often should you update your feed? The answer depends on your inventory velocity, pricing changes, and platform requirements.
Why Refresh Frequency Matters
- Stale prices — Mismatches cause disapprovals and bad UX
- Inventory accuracy — Selling out-of-stock items hurts trust
- New products — Faster listing means faster sales
- Competitive pricing — React to market changes quickly
Recommended Refresh Rates
| Scenario | Recommended |
|---|---|
| Fast-moving inventory | Every 1-4 hours |
| Daily price changes | Every 4-6 hours |
| Stable catalog | Once daily |
| Flash sales | Real-time or hourly |
Platform Fetch Schedules
Platforms dont fetch continuously. Know their schedules:
- Google — Fetches 1-2x daily by default, more with frequent updates
- Facebook — Hourly fetches available, daily default
- TikTok — Fetches every 24 hours minimum
Pro Tip
Set your feed generation to complete 1 hour before the platforms scheduled fetch time. This ensures fresh data is always available.
Editorial Note
Written by Muhammad Norafif
This article was published on December 23, 2025 and last updated on January 30, 2026. NextFeed builds product feed management software for Shopify, Google Shopping, Meta, and other commerce channels.