Google Shopping / Merchant Center
Google Shopping product feeds that pass required-field checks
Merchant Center rejects feeds when required attributes are missing or the wrong template is used for apparel variants. NextFeed maps your catalog to Google Shopping General and Apparel templates — then you validate before upload.
What NextFeed does
Channel-ready Google Shopping feeds from one catalog
- Google Shopping General + Apparel channel templates (CSV / TSV / XML)
- Attribute mapping for template-required fields: id, title, description, link, image_link, price, availability, brand
- Apparel extras when you need gender, age_group, color, size, and item_group_id
- Free validator path for Google Shopping feeds before Merchant Center upload
Required fields
Google Shopping General — template required
From googleShoppingGeneralFields where required = true:
| Field | Role |
|---|---|
| id | Primary product identifier |
| title | Product title |
| description | Product description |
| link | Product landing page URL |
| image_link | Main product image URL |
| price | Price |
| availability | Availability status |
| brand | Brand |
Apparel extras
Also required on Google Shopping Apparel
From googleShoppingApparelFields — required beyond the General set:
- gender
- age_group
- color
- size
- item_group_id
Approval risks
Common Google Shopping feed risks
- Missing any General required field (id, title, description, link, image_link, price, availability, brand)
- Using the General template when Apparel extras (gender, age_group, color, size, item_group_id) are required
- Stale availability that no longer matches the landing page
- Broken or missing image_link / link values
Free validator
Validate before you upload
Use the free Google Shopping feed validator to catch missing required fields early, then connect NextFeed for ongoing mapping across channels.
FAQ
Google Shopping feed questions
Template required fields are id, title, description, link, image_link, price, availability, and brand. Validate free, then map them once in a NextFeed trial.
Use Google Shopping Apparel when clothing/shoes/accessories need the extra required attributes: gender, age_group, color, size, and item_group_id — on top of the General required set.
Yes. Open the free product feed validator, select a Google Shopping channel, and catch missing required fields before Merchant Center upload.
Ready to ship cleaner Google Shopping feeds?
Validate a file free, or start a NextFeed trial for ongoing Google + Meta + TikTok mapping.