Meta / Facebook & Instagram Shopping
Meta Catalog feeds that match real template fields
When required catalog fields are missing or availability goes stale, Meta ads and shops promote products that cannot convert. NextFeed maps to Meta Catalog template fields — including optional google_product_category and fb_product_category — so you validate before the next sync.
What NextFeed does
Channel-ready Meta Catalog feeds from one catalog
- Meta / Facebook Catalog templates (CSV / TSV / XML)
- Template-required mapping for id, title, description, link, image_link, price, availability
- Optional category fields: google_product_category and fb_product_category
- Free validator aligned to Meta catalog rules (including brand via FACEBOOK_RULES)
Required fields
Meta Catalog — template required
From metaCatalogFields where required = true:
| Field | Role |
|---|---|
| id | Primary product identifier |
| title | Product title |
| description | Product description |
| link | Product landing page URL |
| image_link | Main product image URL |
| price | Price |
| availability | Availability status |
Validator note: FACEBOOK_RULES also requires brand (even though the template marks brand optional).
Optional template fields
Useful when mapped — not inventing extras
- brand
- condition
- product_type
- google_product_category
- fb_product_category
- sale_price
- item_group_id
- color
- size
- gender
- age_group
- additional_image_link
- checkout_url
- quantity_to_sell_on_facebook
item_group_id is optional on Meta (required only on Google Apparel). Both google_product_category and fb_product_category are available as optional template fields.
Approval risks
Common Meta catalog problems
- Missing template-required fields (id, title, description, link, image_link, price, availability)
- Missing brand when the validator (FACEBOOK_RULES) treats brand as required
- Stale availability still promoting out-of-stock items
- Using the wrong channel template or copying Google-only assumptions into Meta
Free validator
Validate before you sync
Run your file through the free product feed validator with a Meta channel selected, then automate mapping in NextFeed for Google + Meta + TikTok coverage.
FAQ
Meta Catalog feed questions
Template required fields are id, title, description, link, image_link, price, and availability. The validator pack (FACEBOOK_RULES) also treats brand as required even though the template marks brand optional.
Both are optional template fields. Map google_product_category, fb_product_category, or both when your Meta setup benefits from category signals — NextFeed keeps them available without inventing extra identifiers.
Yes. Use the free product feed validator with a Meta / Facebook Catalog channel selected, then start a trial when you want ongoing mapping.
Ready to ship cleaner Meta Catalog feeds?
Validate a file free, or start a NextFeed trial for ongoing Google + Meta + TikTok mapping.