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Technical playbooks and strategy guides for merchants who want fewer disapprovals, better titles, and cleaner feeds.

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Google Shopping

How to optimize Google Shopping feed titles

Improve product title structure, keyword coverage, and variant details for better Shopping visibility.

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Shopify + Google

How to get Shopify products on Google Shopping

Set up Shopify, connect Merchant Center, and troubleshoot sync blockers.

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All topics google-shopping 27 feed-management 24 new-feature 16 ecommerce 15 optimization 15 product-feed 14 release 9 integration 8 disapprovals 8 product feeds 7 merchant-center 7 troubleshooting 6 improvements 6 automation 6 google-merchant-center 6 marketplace 5 data-quality 5 multichannel 5 shopify 5 feed-errors 4 gtin 4 analytics 4 feed-optimization 4 product-data 4
6 articles Topic google-merchant-center Remove topic filter Clear all
Sep 1, 2026 8 min read

Google Taxonomy of GB vs US: The Differences, Impact, and Benefits — which platforms accept which taxonomy and why it matters

You copied your US product feed across to the UK, swapped the currency, and shipped it. Google Merchant Center accepted the feed without complaint. Your UK Shopping campaigns are running, impressions are trickling in, but the click-through rate sits at a fraction of what you see stateside. The probl

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Muhammad Norafif
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Aug 26, 2026 6 min read

Where Meta's catalogue requirements diverge from Google's

The columns line up, so the import looks finished. Here are the attributes that carry a different meaning on each platform, and the five checks that catch them before launch.

M
Muhammad Norafif
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Aug 22, 2026 7 min read

identifier_exists: what to do when a product genuinely has no GTIN

The missing-GTIN error has two halves. This covers the half most guides skip: products that never had an identifier, and how to declare that without trading a warning for a disapproval.

M
Muhammad Norafif
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