TikTok Shop is the fastest-growing e-commerce platform. Learn what you need to get your products listed and selling.
Getting Started with TikTok Shop
TikTok Shop allows creators and businesses to sell products directly through the TikTok app. To list products, you need a properly formatted product feed.
Required Fields
- sku_id — Unique product identifier
- title — Product name (max 255 characters)
- description — HTML-free product description
- price — Sale price in local currency
- stock — Available quantity
- main_image — Primary product image URL
- category_id — TikTok category ID
Image Requirements
- 📐 Minimum 800x800 pixels
- 📷 JPG, JPEG, or PNG format
- 📦 Product must fill 75% of frame
- 🚫 No watermarks or promotional text
- 🎨 White or lifestyle background
Category Mapping
TikTok uses its own category taxonomy. You must map your products to TikTok categories using their official category tree.
Tips for Success
- ✅ Use video content to showcase products
- ✅ Partner with creators for visibility
- ✅ Keep stock levels updated in real-time
- ✅ Respond quickly to customer inquiries