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Technical playbooks and strategy guides for merchants who want fewer disapprovals, better titles, and cleaner feeds.

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How product feeds work behind the scenes
Sep 9, 2026 13 min read

How product feeds work behind the scenes

You exported a CSV, uploaded it to Google Merchant Center, and 400 products came back with errors you have never seen before. The feed looked fine in Shopify. Something happened between your store and the destination, and nobody told you what it was.

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Muhammad Norafif Mohd Nor
Beginner explanation of product feeds
Sep 8, 2026 9 min read

Beginner explanation of product feeds

You built a Shopify store, you loaded your products, and now Google Shopping says it cannot find your items. The problem is not your products. The problem is the bridge between your store and the advertising platform. That bridge is a product feed.

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Muhammad Norafif Mohd Nor
Feed management best practices — maintaining healthy feeds
Sep 7, 2026 11 min read

Feed management best practices — maintaining healthy feeds

You set up the product feed once, exports ran on schedule, and for a while everything looked fine. Then one morning half your Google Shopping items are disapproved, the ad team is asking why spend dropped, and nobody can pinpoint when it started.

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Muhammad Norafif Mohd Nor
How to structure Google Shopping titles for relevance
Sep 7, 2026 11 min read

How to structure Google Shopping titles for relevance

You shipped a product feed with 4,000 items and the traffic coming back looks like it searched for the wrong store entirely. Shoppers click through on sizes you don't carry, colors you never stocked, and variants that belong to a different brand. The problem usually sits in the first 70 characters o

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Muhammad Norafif Mohd Nor
Sep 4, 2026 13 min read

Common Merchant Center errors and what they mean

You opened Merchant Center this morning and the Diagnostics tab says 427 items have issues. Half of them sound like the same problem described three different ways. The other half reference attributes you are not sure you even set.

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Muhammad Norafif Mohd Nor
Step-by-step process for fixing rejected products in Google Merchant Center
Sep 3, 2026 12 min read

Step-by-step process for fixing rejected products in Google Merchant Center

You opened Google Merchant Center to find a wall of products marked "disapproved," and the first button you reached for was "Request review." That impulse is exactly what stretches a three-minute fix into a three-week outage. The re-review button does not diagnose anything. It just puts the same bad

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Muhammad Norafif Mohd Nor
Sep 1, 2026 8 min read

Google Taxonomy of GB vs US: The Differences, Impact, and Benefits — which platforms accept which taxonomy and why it matters

You copied your US product feed across to the UK, swapped the currency, and shipped it. Google Merchant Center accepted the feed without complaint. Your UK Shopping campaigns are running, impressions are trickling in, but the click-through rate sits at a fraction of what you see stateside. The probl

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Muhammad Norafif Mohd Nor
Aug 29, 2026 7 min read

WooCommerce feed plugins: where the free options stop being enough

A comparison of Google Listings and Ads, Product Feed PRO, CTX Feed and WP All Export across the five dimensions that decide when a free plugin stops being enough.

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Muhammad Norafif Mohd Nor
Aug 28, 2026 8 min read

A feed tool evaluation checklist that doesn't point at us

Ten criteria, the red flag for each, an honest account of where NextFeed is the wrong choice, and a five-step trial that answers all of it in an afternoon.

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Muhammad Norafif Mohd Nor

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